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We back great teams that are building innovative start-ups and support them to grow and scale their companies to become regional champions and global winners in their categories

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iMENA: What it Takes to Stay Ahead in Tech


iMENA Group – NOAH18 London


A founder’s natural habitat

Start-ups that make a difference

We build and invest in innovative start-ups that advance economies and improve lives. We believe in business models that address key needs, in large markets, with innovative technologies, and defensible network effects.

Focused, hands-on, strategic

Our diverse team has first-hand experience in the day-to-day tactical and strategic ins and outs of building, growing, and scaling start-ups, from the seedlings of an idea all the way to exit.

Khaldoon H. Tabaza

Founder & Managing Director

Adey Salamin

Founder and CEO

Anas Elayyan

Vice President

Zaid Srour

Vice President

Fadel Kremid

Chief Financial Officer

Ayman Abu Dre’i

Finance Manager

Nisreen Abu Maizer

Financial Planning & Analysis Manager

Aayad Ghananim

PR & Communications Manager

Read, learn, stay up to date

November 19, 2019

Why Did Uber Spend $3.1 Billion On A Middle Eastern Rival?

In an interview with CNBC, iMENA’s founder Khaldoon Tabaza commented on Uber’s $3.1 billion takeover of Middle Eastern rival "Careem".

October 27, 2019

Atlantis, The Palm Signs Exclusive Agreement with ReserveOut for its Annual Culinary Month Festivities

Atlantis, The Palm announced the launch of its third annual Culinary Month, from November 3 to December 5, for which ReserveOut will be the exclusive payment and reservation portal.

April 11, 2019

Property Finder acquires JRD Group

iMENA Group exits JRD after acquisition by Property Finder

July 4, 2017

iMENA: What it Takes to Stay Ahead in Tech

iMENA’s founders, Khaldoon Tabaza and Adey Salamin, discuss with Venture Magazine their group’s future in an ever-changing tech ecosystem, why a great deal of the region’s most successful online businesses originate in Jordan, and what it takes to build a successful startup.

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Supercharging MENA’s tech champions

We back ambitious founders with the focus and energy to drive their teams to build companies that improve people’s lives and shape the future of the region’s vibrant digital economy.