Our Approach

Backing founders with the courage to shape tomorrow

Our mission is straightforward. We want to build start-ups that become regional champions and global winners in their respective categories. And we can only do that by backing founders with the ambition, focus, and energy to drive their teams to build great companies—to improve people’s lives and shape the future of the digital landscape. Finding such remarkable people is no easy task, so when we spot them we’re with them all the way.

Founders often face their most difficult challenges after successful fundraising, and it becomes harder by the day. For this reason, we choose to play an active, hands-on role in contributing clear mechanisms for providing value by guiding and helping them as needed along their journey.

The collective expertise and knowledge of our team, advisors, and partners provides founders with first-hand and unique insights into the start-up journey, regionally, and beyond. Ultimately, we have molded iMENA to be the entrepreneur’s natural habitat; a place where a great ideas are nurtured, where they can flourish into successful and impactful businesses in their own right.

What defines the DNA of our portfolio is a clear focus on business models with large markets, important needs, innovative technologies, and defensible network effects. Does this resonate with you? Maybe our stars have aligned.

What’s your big idea? Submit your proposal.

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