Our Methodology

Focused, Proven, and Clear Thesis

Since day one, we have been playing an active role in building and transforming online businesses that went on to become leaders in their respective categories.

Our corporate structure provides strong governance, transparency, and engagement opportunities for our shareholders at multiple levels. What defines the DNA of our portfolio is our clear focus on business models with large regional markets, strong network effects, and defensible barriers to entry. With such a focus, we are able to:

Identify, source out, and own the most attractive regional business models

Scale, expand, and grow businesses from concept to profitability

Increase the net asset value of our portfolio based on real and defensible financial and operational indicators

Take measured risks while minimizing loss at an early stage of portfolio lifecycle

Exit and realize returns in a timely manner

A market with massive potential

The MENA market is characterized by a high-growth potential and being under-served; it ranks favorably against other emerging Internet markets around the world. This brings us a great deal of optimism as the doors of opportunity are open for useful tech to reach and serve millions of users across the region.

389 million population

greater than the combined population of Brazil and Russia

3.4 trillion USD GDP

greater than Brazil, Russia, or India

62% Cashless Transactions in Online Retail

higher than India and Southeast Asia with significant room for growth

72% Internet penetration rate

demonstrating significant growth in recent years and is anticipated to continue expanding

85% smartphone penetration rate in UAE & KSA

amongst the highest in the world

120 billion USD MENA Digital Economy

expected to reach ~272 billion USD by 2027

5.5 billion USD digital advertising market

expected to quadruple by end of 2024 (Middle East & Africa)

We offer investors a balanced risk-return proxy for growth of the online industry in the MENA region through a portfolio of diversified, high-growth businesses spanning the most attractive online business models and the largest markets in the region. This allows us to build, invest in, and significantly increase the value of a panoply of online businesses across all phases of their development.

Capturing Value from the Digitalization of the Large Market Sectors in MENA

Proven Track-Record in Building, Investing, and Managing Online Marketplaces

Mature Portfolio Combining Growth, Profitability, and Market Leadership