In the midst of a particularly volatile time for the Middle East and North Africa, there’s at least one thing we can be sure of: more people are spending their money online than ever before. A PayPal study released last year estimates that as of last fall, 30 million people in the Arab region were using the internet for their shopping (up 65% from 2011), and that the regional e-commerce market will grow to $15 billion USD by 2015.

The increasing comfort with e-commerce among MENA internet users spells opportunity for entrepreneurs setting up new shops online, as well as established offline merchants looking to transition to the internet to expand their reach.

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