iMena Holdings and Rocket Internet enter into partnership to launch online consumer businesses.
Two investment companies are tying up to provide funds and market access to an e-commerce start-up.
iMena Holdings and the digital start-ups investor Rocket Internet will help to launch the Middle East operations of Hellofood.com, a site for ordering from restaurants online.
Also known as Foodpanda in some markets, the Berlin-based Hellofood says it has raised more than US$20 million from investors such as the Swedish investment company Investment AB Kinnevik and the Moscow venture capital firm Phenomen Venturesover the past year. iMena has invested $6.5m in Hellofood. Rocket Internet is also an existing investor.