iMENA Holdings, one of the largest consumer online businesses investors and operators in the Mena region, has revealed plans to invest upto $25 million in its portfolio of businesses with focus on Saudi Arabia.
As a first step, the company has launched four new businesses - iMENA Advertising, iMENA Social Media, iMENA Technology and iMENA Loyalty - in the kingdom, said a senior official at ArabNet Riyadh, the largest gathering of the Internet industry in the country.