Already live in Saudi Arabia, it is set to be introduced across the wider region.

Women in Saudi Arabia and the wider Middle East region will have a more efficient way of hailing a taxi through a mobile taxi app launched yesterday.

Rocket Internet, the world’s largest incubator, has partnered up with iMena Holdings, an online investor, to launch Easy Taxi across the region.

iMena is investing US$7 million in Easy Taxi, the largest investment in a mobile app to date in the region.

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