Easy Taxi, a leading mobile taxi app, in collaboration with Microsoft Corporation has implemented Xbox devices in its cabs in Saudi Arabia, introducing in-cab entertainment in the country for the first time.

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The campaign is designed to allow passengers enjoy their rides by playing a number of video games such as FIFA 2015 and challenging themselves before reaching the desired destination.

Eugen Brikcius, general manager of Easy Taxi Riyadh, said: “This campaign aims at drawing a smile on the faces of all passengers who choose to take their rides with Easy taxi this month and to encourage old passengers to keep using the number one taxi application in the world more often.”

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